Product categories let you organize tickets and products into labeled sections on your event page. Instead of a flat list, attendees see grouped sections — making it easier to find what they need.
How to get there
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Open your event
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Click Tickets & Products in the left sidebar
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Look for the Categories option
Creating a category
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Click + Create Category
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Enter a name (e.g. "Admission", "Add-ons", "Merchandise")
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Optionally add a description — shown below the category heading on the event page
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Save
Assigning products to categories
When creating or editing a ticket or product, select the Product Category from the dropdown. Products without a category appear in an uncategorized section.
Category options
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Name — the heading attendees see on the event page
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Description — optional text below the heading
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No Products Message — custom text shown when all products in this category are sold out or hidden (instead of showing an empty section)
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Hidden — hides the entire category and its products from the public event page
Example layout
A well-organized event page might look like:
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Tickets — General Admission, VIP, Student
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Workshops — Morning Workshop, Afternoon Workshop
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Extras — Parking Pass, Meal Package, Event T-Shirt
Tip: Keep your most important items (main tickets) in the first category. Attendees read top to bottom, so put the primary purchase options where they will see them first.